( 00: The press room )
Story leads, hi-res imagery and a direct line to the founders.
( 01: Press contact )
One inbox. Reply within a day.
- Named contact
- Roozbeh Saedi
- Workshop & showroom
- Unit 5B, Waterside Business Park, 1651 Pershore Rd,
Birmingham B30 3DR
( 02: Fact sheet )
On the record. Quote freely.
- Founded
- 2021
- Headquarters
- Birmingham, UK
- Workshop
- 6,000 sq ft
- Homes transformed
- 350+
- Verified 5-star reviews
- 55+
- Guarantee
- 10 years
( 02a: Boilerplate )
Founded in 2021 in Birmingham by Roozbeh Saedi and Amir Azimi, Posh Design is a bespoke interiors studio. From a 6,000 sq ft workshop, an in-house team designs, builds and installs hand-finished kitchens, fitted bedrooms, media walls and bespoke furniture for homes across the UK. Every project is backed by a 10-year guarantee, and the studio holds a 5.0-star average from 55+ verified client reviews.
( 03: Story angles )
Three angles.
Pick your headline.
Briefs we are happy to talk to on the record. Want a different cut? Email Roozbeh with the outlet and the angle, and we will tell you within a day whether we can land it.
- 01
Built, not bought.
Joiners, sprayer, fitters and designers are all on the same payroll, all in the same Birmingham workshop. Stone, glass and metalwork are specified and co-ordinated by the studio against the same build programme. No "design only" sleight of hand.
- 02
Theatrical interiors, hand-finished.
Cinematic kitchens, fitted bedrooms, media walls and bespoke furniture built for the rooms guests remember. Hand-painted, hand-sprayed, hand-built.
- 03
A studio worth filming.
Posh TV runs out of the workshop. Cameras follow the builds, the install days and the reveals. Press, producers and editors are welcome on site.
( 04: The founders )
Roozbeh & Amir. Available for comment.
Posh Design was founded in 2021 by Roozbeh Saedi and Amir Azimi in Birmingham. Roozbeh leads the studio as Managing Director and runs the design conversation with every client. Amir is Production Director, leading the in-house workshop that builds, sprays and installs every project.
Both founders are available for written interviews, voice notes, podcasts and on-camera contributions on bespoke joinery, hand-painted finishes, kitchen design, UK manufacturing, and what it takes to build an in-house studio in 2026.
( 05: Brand assets )
The press kit. No login.
Logos, founder portrait and editorial plates. All free for editorial use. Need a specific room, a higher-resolution crop, or a render? Email Roozbeh and we’ll send it the same day.
- Download · SVGPrimary mark (SVG)
Wine-on-cream. Vector. Use on light surfaces.
logo-brand.svg - Download · SVGLight mark (SVG)
Cream for use on dark or photographic backgrounds.
logo-light.svg - Download · SVGDark mark (SVG)
Ink for use on bright or single-colour fields.
logo-dark.svg - Download · JPGFounders & team photo
Roozbeh Saedi, Amir Azimi and the studio team. High-resolution JPG.
full-team.jpg - Download · JPEGRoozbeh Saedi portrait
Co-founder & Managing Director. High-resolution JPG.
Roozbeh.jpeg - Download · JPEGAmir Azimi portrait
Co-founder & Production Director. High-resolution JPG.
Amir.jpeg - Download · JPGShowroom plate
Birmingham showroom interior. Editorial crop.
Showroom.jpg - Download · PNGAccreditations & badges
Combined badge sheet, guarantees and partner marks.
Badges.png
Usage: Free for editorial coverage of Posh Design. Keep the logo proportions; do not recolour the marks; credit “Posh Design” where images are used. For paid, broadcast or merchandising use, get written sign-off from Roozbeh first.
( 06: Who covers us )
For your desk. Whichever one it is.
Briefs already shaped for the most common desks we get briefed by. If your beat isn’t here, write anyway. The studio has stories on hospitality, apprenticeships, sustainability and UK manufacturing too.
- Design & Interiors
- Inside the Birmingham workshop where every cabinet, door and drawer is hand-built in-house, with stone, glass and hardware specified to the brief. Sample table to install day, site visits and interviews on the record.
- Business & Founders
- A founder story for two: how Roozbeh Saedi and Amir Azimi turned a refusal to fit plastic worktops into a 6,000 sq ft Birmingham studio with a senior in-house team.
- Television & Production
- Producers welcome on builds. Reveal-day access, time-lapse-ready bays, and named talent available for on-camera contributions.
- Trade & Architecture
- A studio that takes the build, not just the drawing. Spec sheets, samples and workshop tours available to specifying architects and designers.
( 07: The questions )
Answered before you ask.
- Can I quote Posh Design in a piece I’m writing?
- Yes. The fact sheet above is on the record. For interview quotes or new statements, email Roozbeh directly and we reply within one working day.
- Are the brand assets free to use editorially?
- Yes, for editorial coverage of Posh Design. Please retain the logo proportions, don’t recolour the marks, and credit "Posh Design" on imagery where possible.
- Can a crew film at the workshop or a live build?
- Often, yes. We host TV crews, podcasters and photographers at the Birmingham workshop and on select install days. Email Roozbeh with the outline and dates.
- Do you offer expert commentary?
- Roozbeh, Amir and the senior designers are available for comment on bespoke joinery, hand-painted finishes, kitchen design, and running an in-house cabinetry workshop in the UK.
( 08: The studio in numbers )
- Completed projects
- 350+
- Sq ft manufacturing facility
- 6,000
- Verified 5-star reviews
- 55+
- Years of combined craft
- 20+
( 09: File the story )
One email. One working day.
Press, producers, podcasters and editors. Send the brief, the angle and your deadline. Roozbeh reads every press email and replies within a working day.